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Sip & Shop - Light Up The Downtown

December 4, 2026 5:30 PM - 5:30 PM (PST)

Description

Get ready for a magical evening in downtown Atascadero, with plenty of holiday cheer! Stroll through our downtown shops, sip award-winning local wines, and have a fun time getting your holiday shopping done!

 Your Ticket Includes: 

  • A custom wine glass.  
  • Wine tastings from 25+ downtown businesses. 
  • City Hall tours - provided by the Atascadero Historical Society.

On event night, stop by the booth near Atascadero City Hall (6500 Palma Ave, Atascadero, CA 93422) to pick up your wine glass and wristband for tastings. Come sip, shop, and celebrate the season under the glow of the Christmas lights! Share this event with your family and friends.

*Please remember to bring your ID. It will be required to receive your glass and wristband.* 

All events will happen rain or shine. Tickets are non-refundable.

Want to sponsor the event? Email Shanay@AtascaderoChamber.org to learn more about sponsorship benefits for the largest Sip & Shop of the year! 


Time

The event is from 5:30 PM to 8:00 PM. You can pick up your wristbands and wine glasses no earlier than 5:30 PM on the day of the event at the stall in front of Atascadero City Hall because of ABC restrictions.

Pricing

Early Bird Tickets: $25 | Available through November 20

General Admission Tickets: $30 | Available through December 3

Day-of-Event Tickets: $35 | On December 4 

*Online ticket sales close at noon on December 3rd. A limited number of tickets will be available to purchase in person at the event. 

All events will happen rain or shine. Tickets are non-refundable.

View Event

Contact Information

Atascadero Chamber of Commerce
Name: Montse Barahona de Cross
Phone: 8054662044
Email: sipnshop@atascaderochamber.org
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